Frank West's website development and search engine optimisation blog.
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As the internet continues to expand more and more companies arise in the already competitive markets of website design and development. We often hear them compare themselves with key features such as standards compliancy, non-template designs and fast, fully functional websites, but what does this all mean?
It is true that some people understand what a website is and how it can benefit them but even in this modern day many people know very little. How can the local plumber choose which agency would work best for him? Does the newly started jewellers have time to research every aspect of the internet and websites before they can make the right decision?
Truth be told there are a vast number of successful web agencies who could all produce a website for you which does everything you want it to, at an affordable price. The problem is many people assume getting a website is about two things:
"How is this wrong?" you may ask. Well, there are many technical reasons I could recount, but let's take a simple scenario.
You're looking to buy a box of chocolates for someone as a gift; they've helped you a lot recently and you want to buy them a present as a way of saying thank you. Now, all of a sudden you have a variety of options. Do you walk to the supermarket and buy their budget chocolates or even their gourmet selection? Do you travel a bit further to a chocolate shop and buy their cheapest option or maybe you decide to go the full way and get some specialist hand-made chocolates?
Now imagine how the person receiving these chocolates would react. The simple act of buying chocolates is appreciated and this is no different to how your customers will feel when they see that you have a website. It will make their life easier, show them that you are more than just a single entrance shop and give them the reassurance and information about your services that they require.
So which box of chocolates did you buy? Having the cheapest website can give the wrong impression, just like the budget chocolates. The only difference, is that in business first impressions are vital to making a window-shopper become a customer. People don't like to be disappointed and sometimes choosing the cheapest option can be worse than doing nothing at all.
So you bought the gourmet chocolates? Well, this is a good step; your customers will see you are serious and you do want to come across the right way. All of a sudden however, you look like everyone else. This is what we call a template website; a website which is copied from another website, often using the same colours, menus and layout. The only difference is this website has your logo and your text on it. Business is a competitive thing and in most cases you have to compete against other companies to win the customers you deserve. Your product may be better but how will anyone ever know if you just look like all the rest?
The chocolate shop is suddenly looking like a better choice. Picking up that more unique box of chocolates will really give the right impression to the receiver. However, we often find that these are just the same as commonly branded chocolates, having been very slightly altered to make them look special whilst still tasting the same. In anything, it is always good to put that bit more effort in. When looking for someone to provide you with a service you will often choose the one who has done that little bit more to get your attention. Putting effort into presentation gives people the impression you will put more effort into your services. In this choice though, are you really standing out that much or are you only on the edge of your competitors taking a slightly stronger position?
Our last option was the specialist hand-made chocolates which look and taste amazing. In terms of a website, there is no better option; they are well presented, show effort and care and will give the impression that you are passionate and dedicated to your work. The only problem now, is can you really afford to be paying out large quantities of money to get the best results?
When looking for a website agency it can be very difficult and more often than not you end up paying for lots of features you don't need, getting a poor looking website and finding out it doesn't have any positive affect on your customers at all. This is where the service at West Web Technology fits in and would be your best choice.
We have experts in all fields and create uniquely stunning designs for every website we create. We always give you that feeling of specialist hand-made chocolates. We fully explain all the options and make sure you are only purchasing exactly what you need. Our initial free consultation allows us to find out exactly the website you require without you having to pay for things you don't want or understand. From this we can develop your website to your exact needs and not waste time developing things you don't even want. The result? We can offer you incredible prices for the best quality work available.
Our business is to create the best websites on the internet that perform exactly as required whilst giving the highest level of quality, truly making them stand out from the competition. We don't use budget-level packaging. We don't even produce better than average. We only deal in specialist hand-made websites that you can afford.
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