Frank West's website development and search engine optimisation blog.
If you are interested in my services, please see my dedicated pages and the
portfolio of my work. Otherwise, please feel free to just read my blog and enjoy.
Search engine optimisation may well be the best investment you can make, a way to get people in the door and using your products and services.
Everyday I speak with people paying for or wanting to pay for SEO and they all make the same mistake.
They travel to a computer, load up a web browser and visit a search engine such as Google, then they proceed to type their company name into the search box. They wait for the page to load and then they see it, their website comes first in the results and they are happy.
It's the same mistake every time, what they fail to realise is coming first for your own company name is not a challenge and if your website has been professionally developed it normally happens by default within a month or so of the website going live. This is because generally speaking company names are very unique, my company West Web Technology like many companies has an uncommon name and as such there is no direct competition for "West Web Technology" on any search engine. Coming first was just a matter of waiting a few weeks for the search engines to find my website and add it to their results pages.
Search engine optimisation should increase your position in search results for common services and products you offer as well as other keywords. The only people searching the internet for West Web Technology are those who already know about the company, but those searching for "professional website development" may not have heard of us before.
SEO is meant to introduce new people to your business, increase your websites visitors and push your companies name into the face of anyone wanting a service you provide.
If you are looking for a search engine optimisation service then think to yourself, what are the key things I offer the world. Those are the things you should be paying for SEO on and those are the things that when you are told "We have finished the SEO service you paid for" you should be typing into search engines and testing.
No comments have been left yet... Why not be the first to add something.